Hello, I'm Archie, 

and here's my story...
Parents? Doctors. Siblings? Doctors. Even my Chihuahua? Dr. Chi.
I'm the Creative Director (the copy kind) who swapped saving lives for saving brands. I speak fluent GIFs, sarcasm, and the kind of hormones that come with opinions.
In a family of white coats, blending in wasn’t an option—so I didn't. I kicked off in banking with American Express, trying to spice up conversations with credit card tales. Turns out, nothing kills a dinner vibe faster than interest rates. So, I ditched the suit and swapped spreadsheets for storyboards, starting over as an intern at McCann Worldwide, Dubai. From paychecks to paying dues (in hugs, not dirhams).
It wasn't glamorous, but it was fun. I traded skepticism for high-fives and boring data for bold ideas. And it paid off. I was named No. 1 in MENA by The One Show 2024 and the Loeries Report 2023. Proof that risks are worth it—and that good taste isn't just about lipstick.
Along the way, I picked up my greatest win yet: my six-month-old daughter, who’s already better at demanding attention (without words, logic, or Louboutins).
For those who doubted? I'd rather win a Grand Prix than hold a grudge. My life’s as bold as my red lipstick—funny, messy, and all mine.