

– Dubai Lynx 2024: Glass – Dragons of Asia: Best Campaign in Asia, Best Digital Campaign, Best Campaign by Country – Pakistan – Loeries: Two Silvers (Branded Content – Radio & Audio, Social Impact) – Cresta: Bronze (Innovative Use of Sound/Audio) – Dubai Lynx: Two Golds – The One Show 2024: Pakistan’s only One Show Pencil – Mad Stars: Trophy winner – Caples Awards: Bronze (Not for Profit), Silver (Mobile), Gold (Audio) – Clio Awards: Two Bronzes – D&AD: Shortlisted for Radio & Audio – ADA Awards: Socially Responsive Award in Design It started over coffee. Someone shared how their friend—a lawyer—didn’t know her own marriage rights until it was too late. A lawyer. If she didn’t know, what chance did the average woman in Pakistan have? That story stayed. And that's how the Audio Nikahnama was born. I named it. Simple. Honest. No clever workaround—just call a cheese a cheese. We knew illiteracy couldn’t be fixed overnight. But marriages? They happen every minute in Pakistan. To be precise—34 every single minute. So while millions of women can’t read the Nikahnama, they can hear. They can understand. And most importantly—they can consent. Well, this wasn’t just innovation. It was clarity. It was dignity. And it was long overdue.