

Awarded at Dubai Lynx, Clio, Cannes Lions, D&AD (Shortlist) This one’s personal. I grew up in a family of doctors—health was always top of mind. But in advertising, you rarely get to say “we saved a life.” With this, we did. A waxing tutorial helped one woman spot a tumor. That moment alone made every late night, every edit, every pitch worth it. Not every brief leaves the room and changes something real. This one did. And that’s the kind of work I want more of.