LBCI X We Miss Lebanon

Gold – Lynx, Clio, Loeries, Cannes Lions, Caples I grew up on beauty pageants. In Asia, they’re a full-blown event—judged just as much in living rooms as on stage. So when my CCO said, “Lebanon BBDO’s working on something—you got room?” I was in. No questions asked. This one wasn’t about glam. It was about guts. And for the first time, beauty stood for something far bigger. I was proud to offer whatever support I could—words, emails, late-night award entries, and all the heart I had. Some projects walk in like a brief. This one walked in like a moment. And I’ll carry it like one.