Loto Libanais I Start Richer Rumors

Awarded at The Loeries This one wasn’t my brainchild—but it was definitely my brain’s long-term tenant. The idea lived with us for two years (or more). We brainstormed, we laughed, we kept trying to crack the right kind of funny. And somewhere along the way, I probably wrote over a hundred headlines. Most never saw the light of day—but hey, some ideas take the scenic route. While I didn’t work on the final rollout, I was part of the early storytelling, the what-ifs, and the perseverance test that followed. And then came the (very real) awards entry phase—high stress, higher energy, and even higher rants. But we ended up in a fun place. Not complaining. Hope you enjoy it as much as we loved obsessing over it.