Nissan Coincidences I Radio Spots

Awarded at Dubai Lynx & Cannes Lions This one will always be special. My first radio. My first win. And a reminder of why I fell in love with this medium in the first place. It started with a challenge from my ECD: “Cool, you want to do fun radio? Great. Here’s boring automotive. Make someone want to listen.” Tough brief. Because let’s be honest—when you list out car features, no one’s really tuning in. But tell them a good story? Maybe they will. I went down a Quora rabbit hole and stumbled upon eerie historical coincidences—Lincoln and Kennedy, Da Vinci and Einstein. And that’s how Nissan Coincidences was born: a campaign that snuck car features into fascinating little stories people actually wanted to hear. A fun ride, start to finish. And the first of many.