UN Women I Child Wedding Cards

Winner – The One Show’s first-ever “Best of Show” (Middle East, 2025) Cannes Lions Grand Prix Winner (2024) My grandmother was married at 7. Pre-independence India. A child bride. She later became a doctor—but that’s not the story. The story is: how was that ever okay? I mentioned it one day to my CCO. We were talking about culture, about girlhood, about how some truths still hurt to say out loud. He paused and said, “I’ve had a similar insight sitting in my drawer for a while.” That drawer got opened. And something powerful came out. Child Wedding Cards was born—wedding invitations designed by young girls, including child brides, sent directly to lawmakers. Each one a plea to raise the legal marriage age to 18. Each one impossible to ignore. The biggest win? In 2025, Pakistan passed the Islamabad Capital Territory Child Marriage Restraint Bill, setting 18 as the legal age for girls to marry.