

Cannes Grand Prix 2024 My grandmother was married at 7. Pre-independence India. A child bride. She later became a doctor—but that’s not the story. The story is: how was that ever okay? I mentioned it one day to my CCO. We were talking about culture, about girlhood, about how some truths still hurt to say out loud. He paused and said, “I’ve had a similar insight sitting in my drawer for a while.” That drawer got opened. And something powerful came out. Child Wedding Cards was born—wedding invitations designed by young girls, including child brides, sent directly to lawmakers. Each one a plea to raise the legal marriage age to 18. Each one impossible to ignore. What started as a quiet story became a national conversation. And maybe, just maybe, a little smile from my grandmother in the sky.