Etihad I The Imposible Orchestra

Silver – Dubai Lynx 2024 A skydiving orchestra performing mid-air to launch Mission: Impossible – Dead Reckoning Part One? That happened. While I wasn’t the mastermind behind the stunt, I had the absolute thrill of working across all the adapted assets for Etihad Guest—from copy and design tweaks to award entries, emailers, banners, and everything in between. My job? Make sure every touchpoint hit the right note (pun intended) while staying true to Etihad’s brand voice. It’s not every day you get to craft messaging for a campaign that jumps out of a plane—and lands a win.