The Incomplete Anthem | EBM

Gold – Dubai Lynx 2025 & Spikes Asia This idea started where most great ones do—over biryani and an unplanned chat. I was on a lunch break with colleagues, lounging post-meal, when a Pakistani teammate admitted he didn’t know his national anthem word for word. It got me thinking: what about the kids who never even got the chance to learn it? That thought uncovered a heartbreaking truth—millions of children in Pakistan can’t read or recite the anthem simply because they’ve never been to school. So we created The Incomplete Anthem for EBM. A version of the anthem with verses deliberately left out—symbolising every child left out of the classroom. Aired on Independence Day, the campaign sparked conversations, drove donations, and helped put real kids back in school. An idea born on a couch. One I’ll always be proud of.